How to find new clients as photographer
Starting out as a photographer can feel like stepping into a maze, but worry not! I've got a bunch of easy-to-follow steps that will help you find your way to more customers without breaking a sweat.
Set Up Your Website
Boost Your Website's Visibility with Google
Show Off on Instagram
Be Social on Facebook
Get Noticed on Google Maps
Connect with Businesses on LinkedIn
Try Facebook Ads
Experiment with Google Ads
Jump on the TikTok Train
Encourage Referrals
Network at Events
1. Set Up Your Website
First things first, you need a place to showcase your amazing work. Creating a website is easier than you think! There are plenty of user-friendly platforms out there where you can easily drag and drop your photos and write a bit about yourself and your services.
2. Boost Your Website's Visibility with Google
Ever wonder how people find things online? They use a little thing called a search engine, like Google. By sprinkling some magic words related to your photography all over your website, you can make sure Google knows you exist and directs people your way when they're searching for photographers.
3. Show Off on Instagram
If there's one place where photos rule supreme, it's Instagram! Just snap your best shots, upload them with some cool hashtags, and watch the likes and follows roll in. It's like your own little photo gallery that the whole world can see!
4. Be Social on Facebook
Got a bunch of friends and family on Facebook? Great! Start by creating a page for your photography business and share your work there. Who knows, your friends might share it with their friends, and before you know it, you've got a whole bunch of potential customers checking out your photos!
5. Get Noticed on Google Maps
Picture this: someone's looking for a photographer in your area, so they whip out their phone and search on Google Maps. Boom! There you are, popping up like a shiny star, ready to be hired. Make sure your business is listed on Google Maps so people can find you easily.
6. Connect with Businesses on LinkedIn
LinkedIn isn't just for job hunting; it's also a great place to connect with other businesses that might need a photographer. Spruce up your profile, connect with local businesses, and let them know you're available to capture their special moments.
7. Try Facebook Ads
Ever seen those sponsored posts on Facebook? That's Facebook ads working their magic! Spend a little bit of money, target the right audience, and watch as your photography business gets noticed by potential customers scrolling through their feed.
8. Experiment with Google Ads
Similar to Facebook ads, Google Ads can help you show up at the top of Google search results when people are looking for photographers in your area. It's like putting up a billboard right where your potential customers are looking!
9. Jump on the TikTok Train
TikTok is all the rage these days, especially among younger folks. Whip up some short, fun videos showcasing your photography skills, add some catchy tunes, and watch your audience grow faster than you can say "cheese!"
10. Encourage Referrals
Word of mouth is a powerful thing. If your customers love your work, they'll be happy to spread the word to their friends and family. Encourage them to do so by offering a little something in return, like a discount on their next shoot or a free print.
11. Network at Events
Don't underestimate the power of good old-fashioned networking! Attend local photography events, trade shows, and meetups to mingle with fellow photographers and potential clients. Who knows, you might just walk away with a handful of new bookings!
With these easy-peasy steps, you'll be well on your way to attracting more customers and growing your photography business in no time. So go ahead, put yourself out there, and let your beautiful photos do the talking!